Hope you are all staying safe and well under these trying conditions.
With a growing list of families impacted, I know many of you are keeping your families, staff and customers safe.
It’s not just the physical safety, but the mental safety with the major news channel and social media fanning the flames of anxiety. Remember to detox from this to stay well.
My thoughts go out to Victorian businesses right now who are having to face it all over again, and even much stronger conditions.
Many of you had a difficult time during the first round of Covid19 restrictions. With the second wave, it’s even tougher.
Businesses around Australia and the world are remaining alert for any escalations.
Remember to be kind to yourself as you navigate this rough passage.
Do keep in mind that no matter how bad the news becomes, the rise of plant-based is growing ever faster. This is from the Vegconomist...
“In April 2020, FMCG Gurus consumer insights showed that 18% of global consumers were looking to include more plant-based foods within their diet as a result of the COVID-19 pandemic. However, this has now increased by 8% to 26% of global consumers looking to increase their intake of plant-based foods as of July 2020.”
This research is mainly from Europe and the US, but this be in Australia, NZ and Asia soon enough.
I have not been as visible lately. There is a lesson here for me. Stay relevant to your audience and serve you more.
With the zoom meetings held over the last few months, some of you are collaborating.
It’s rewarding to see this.
Under Covid19 scenario, this is naturally taking longer because we are working on the business as usual activities too – but this is not the real reason for me being quiet.
* Is it the self-doubt?
* Who am I to position my name?
* Why would anyone listen to me?
Many are hiding behind the brand and not getting their stories (your ‘why’) out to the public.
Over to you now…