We believe business can be a force of good.
Our mission is to grow & showcase your social and environmental impact alongside your profit.
Impact businesses create a lot of good. So let’s grow them quickly!
Purpose with Profit (PwP) works with all impact businesses to grow the purpose-led economy. By identifying and closing strategic gaps, we accelerate business growth, enabling purpose-led brands to stand out in the marketplace and become category leaders.
Thereby, creating long-term value for the business.
Bob Ratnarajah (CEO)
Bob is a market builder, market enabler and market participant in growing the purpose-led economy, with a social purpose of growing the plant-based economy.
He is an award-winning strategic business practitioner, who has spent twenty years guiding businesses of all sizes. Since 2017, he has been immersed in supporting purpose-led businesses, identifying barriers to growth.
Bob’s expertise comes from the field of business analysis and accounting, and he can paint stories with data, using scorecards. He has worked in a diverse range of industries, from Virgin Mobile to Cochlear and the Australian Tax Office, and has built budgets from start-up to $500M.
Bob builds tribes, studies well-being and incorporates the Theory of Change. He raised a plant-based community and co-founded a not-for-profit in his native language.
As a speaker, trainer, facilitator of industry events, Bob shares unique and motivational insights into the impact industry. These can be to a board, impact investors or impact businesses, like:
💡Ready For Growth Diagnostic Workshops for Impact Businesses
💡Plant-based Food Disruption - The Lessons for Your Industry
💡 The five reasons people are moving in a plant-based direction. (World Vegfest, USA, 2012)
To grow your business to the next level, you may need advisors who can provide fresh insights. At PwP, we can introduce you to talented experts with commercial or impact experience, who are supporting the growth of the purpose-led economy.
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