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    Grow Tribes

    Authentically

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    Attract Impact Capital

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    Scale Your Impact

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    Potenial Book Feature

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    Peer to peer learning

    • Are you an ambitious, purpose-led founder?
    • Are you open to uncovering new ways to grow or niche your business in 2025?
    • Do you want to connect with other values-aligned founders?
    • Do you have 3 - 30 staff?

    If these are yes, we have an exclusive workshop designed for you.

  • Why now?

    There are challenges facing purpose-led businesses:

    • More mainstream brands are launching products in your category
    • The economic pressures are slowing sales.
    • Growing sales and attracting working capital is a juggle
    • Then there is a natural tension between business & family - you may not grow the business because it means personal or family sacrifice.
  • By going it alone, you may be limiting the growth and impact you can create

    and risking the business.

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    World is evolving. Business, Capital and Impact are too — Are you ready for the shift?

    You’ve built something meaningful. But as bigger players move towards impact, how do you remain visible, relevant, and funded — without diluting your values?

    • You’re not alone if you feel pulled between profit and purpose.
    • Traditional strategies don’t work for new economic challenges.
    • Impact investors are circling — but how do you attract values-aligned capital
  • The Hidden 'Purpose Ceiling' Problem

    Impact businesses face unique challenges that traditional business strategies don't address:

    1. Barriers to adoption are being raised by established industries with deep pockets and powerful lobbyists
    2. New market entrants (including large multinationals) are entering your space with better branding
    3. Capital is increasingly selective about which impact businesses it funds
    4. The "purpose ceiling" holds back growth when businesses lack the right frameworks to balancepurpose and profit

    "You cannot beat a system that's designed against your success alone. But when you join forces with others, anything is possible.

  • We have seen opportunities arise and pioneering businesses have missed out.

    Transformative businesses deserve to be leading from the front.

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    Bob Sudharshan - your genie guide

    We see you as the expert in your field, with the vision and courage to grow a purpose-led business. We listen deeply and guide you in navigating the purpose-led economy – where diverse perspectives help shape the answers.

    Bob is your Genie Guide – a market builder and award-winning business practitioner with a mission to grow the purpose-led economy. With 20 years of experience and eight years immersed in this space, we've helped businesses thrive through crises and even advocated at the federal level for ‘do better’ sectors.

  • Purpose with Profit Growth Blueprint Workshop

    Unlock new ways to position, fund, and grow your business for the new economy. We have immersed in SME businesses over the last eight years. We carefully curated this to ensure you have a strategic spark that lasts. You'll benefits from other minded founders to network, collaborate and stay accountable.

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    Private - 1:1 Call

    to share your Vision, challenges and priorities.

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    Foresight Keynote

    We distil global and local insights into the 'new economy', giving you 'good vision' for short and long-term sustainability.

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    Insight workshop

    Then we diagnose, applying Purpose with Profit indicators to uncover your strategic spark! You decide on priorities and exit strategies.

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    Post Session De-brief, Case Studies & Report

    You'll walk away with tangible actions. post-session review. You'll receive a Discussion paper with global & local case studies.

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    Network to Action

    You'll continue to stay connected the attendees to further network, collaborate and stay accountable for the next 12 weeks.

  • "More than 90% of businesses applying the PwP Growth Blueprint uncover new strategies to fund, position, and scale their business. This approach is effective across diverse public-facing sectors, including hospitality, consumer goods, professional services, social enterprises, and not-for-profits.

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    The event was great! I felt uplifted afterwards. The networking & presentation showed new possibilities. Impact businesses need to get a move on!

    Amanda Lethlean - The Kynd Butcher

  • Potential to be featured in our book!

    We are writing a book titled Greedy For Good™️ to showcase real-life stories of purpose-led founders and their businesses.

    The PwP Growth Blueprint allows us to see your distinct superpower and your organisation may be featured in the book.

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  • The Five Stage Process

    The Purpose with Profit Growth Blueprint is a five step process that involves:

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  • You may have come across advisors who only focus on financial returns. or certain pillars of the business. Or you have met impact consultants who don't link the impact to financial returns. With Purpose With Profit, we are transdisciplinary. And we balance the tension of both worlds. Linking this to your strategic goals.

    YOU are the HERO.. We are your Genie Guide

  • Ready for a strategic spark? Act now for our Growth Blueprint!

    We have limited spots available.

    Don't let the purpose ceiling hold your impact business back from the growth it deserves.

    Book a complimentary call to see if you qualify.

  • Are you going to risk it?

    Let's contrast two purpose-led businesses that are equal in all other aspects:

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    When there is a growing market need, you need to SHOWCASE all the ways you are BETTER.