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    Grow Tribes

    Authentically

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    Attract Impact Capital

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    Scale Your Impact

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    Potenial Book Feature

  • Hidden Barriers, the 'Purpose-Ceiling' and Exit

    Impact businesses face unique challenges that traditional business strategies don't address:

    1. Barriers to adoption are being raised by established industries with deep pockets and powerful lobbyists
    2. New market entrants (including large multinationals) are entering your space with more resourcing
    3. Capital is increasingly selective about which impact businesses it funds
    4. We have identified a 'purpose-ceiling' holding back many purpose-led businesses
    5. Some do break through to create something amazing, but then don't have a path to exit - where the legacy continues.

    New ways pathways are emerging. We are the guides.

    You are our hero!

  • The World is Evolving. Business, Capital, and Impact Spaces too! Are you ready for the shift?

    You’ve built something meaningful. But as bigger players move towards impact, how do you remain visible, relevant, and funded — without diluting your values?

    • You’re not alone if you feel pulled between profit and purpose.
    • Traditional strategies don’t work for new economic challenges.
    • Impact investors are circling — but how do you attract values-aligned capital

    We have seen opportunities rise and pioneers miss out! Transformative businesses deserve to be leading from the front.

  • "You cannot beat a system that's designed against your success, alone.

    But when you see the new landscape, with resources and allies, anything is possible."

    Bob Sudharshan

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    Bob Sudharshan - Genie Guide

    We see you as the expert in your field, with the vision and courage to grow a purpose-led business. We listen deeply and guide you in navigating the purpose-led economy – where diverse perspectives help shape the answers.

    Bob is your Genie Guide—a market builder and award-winning business practitioner on a mission to grow the purpose-led economy. He is a thought leader in the new-economy.

    With 20 years of experience and eight years immersed in this space, we've helped businesses thrive through crises and have advocated with all levels of government for the ‘do better’ sectors.

  • Purpose with Profit Growth Blueprint

    Unlock new ways to position, fund, and grow your business for the new economy. Our comprehensive service includes:

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    Foresight & Insight Workshop

    We distil global and local insights into the 'new economy', giving you a 'good vision' for short and long-term sustainability. Then we diagnose, applying Purpose with Profit indicators to uncover your strategic spark! You decide on priorities and exit strategies.

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    Executive Report & Debrief

    We synthesise the workshop and research the market to gain a deeper understanding of your business strengths and opportunities, with global and local case studies. This report offers actionable steps to refine your strategy.

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    30 Days of On-Call Support

    We are with you every step of the way! You'll have access to dedicated on-call support and we can facilitate discussions to help you smoothly navigate changes. Get expert guidance tailored to your business when you need it most.

  • More than 90% of organisations applying the PwP Growth Blueprint uncover new strategies to fund, position, and scale their business. This approach is effective across diverse public-facing sectors, including hospitality, consumer goods, professional services, social enterprises, and not-for-profits.

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    The event was great! I felt uplifted afterwards. The networking & presentation showed new possibilities. Impact businesses need to get a move on!

    Amanda Lethlean - The Kynd Butcher

  • Potential to be featured in our book!

    We are writing a book titled Greedy For Good™️ to showcase real-life stories of purpose-led founders and their businesses.

    The PwP Growth Blueprint allows us to see your distinct superpower and your organisation may be featured in the book.

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  • Are you going to risk it?

    Let's contrast two purpose-led businesses that are equal in all other aspects:

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    When there is a growing market need, you need to SHOWCASE all the ways you are BETTER.

  • The Five-Stage Process

    The Purpose with Profit Growth Blueprint is a five step process that involves:

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    From a business perspective, we can only have a stable environment when society lives in more harmony and fosters a natural environment that supports our activities.

  • You may have come across advisors who only focus on financial returns. or certain pillars of the business. Or you have met impact consultants who don't link the impact to financial returns. With Purpose With Profit, we are transdisciplinary. And we balance the tension of both worlds. Linking this to your strategic goals.

    YOU are the HERO... We are your Genie Guide

  • FAQs

  • Ready for a strategic spark? Act now for our Growth Blueprint!

    We have limited spots available.

    Don't let the purpose ceiling hold your impact business back from the growth it deserves.

    Book a complimentary call to see if you qualify.

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