Be 'GREEDY for Good'!


    Enabling the growth of purpose-led companies for humanity, animals and the planet.


  • Growth

    Expand your business & legacy

    with greater impact



    Align your vision and values with

    your business


    Peace of Mind

    Strategies & insights

    supported by a network of experts

  • With Covid-19 and supply chain disruption, operating a business has rarely been more challenging.


    And yet, the purpose-led & plant-based market is exploding worldwide, and small businesses are struggling to keep up.


    Big businesses are entering the purpose-led space. This is great news for the sustainability of the planet.


    But what about you?


    We work with pioneering purpose-led brands that want to grow their business and stand out in the market.


    We specialise in plant-based food products and services.


    We serve purpose-led service businesses.


    We also support leaders shifting their businesses towards purpose by offering new services.



  • Are you struggling with any of these?


    Are you ready to make a grow your business and want to deeply understand the drivers?



    Has your business hit

    a growth ceiling?


    Losing Time

    Are you running out of time to grow before new competitors satisfy the purpose-led market


    Is your growth slow due to

    a lack of funds?




    You see many opportunities in,

    but which one is right for you?


    Do you need support for the

    next stage of growth?

  • Purpose-led businesses should not be left behind with

    the wave of growth.

    They deserve to be leading from the front.

    Business founders have an incredible amount of grit and determination, but this alone is not enough.


    Discover our business growth plans for a greater, more impactful business.

  • The traditional business model did not value the sustainability of the planet and how a business treats other stakeholders.


    At Purpose with Profit (PwP), we have developed our own methodology to measure business success based on Purpose, People, Planet strategies as well as Profit.


    The rise of the conscious consumer means these additional pillars will enable your business to grow into the future and outshine a crowded marketplace.


    Many purpose-led businesses fail to secure their Profit drivers before expansion, limiting their growth, and risking their business. While others focus on profit, and their real purpose is hidden behind the scenes.


    PwP is led by Bob Ratnarajah; founder, CEO, and Entrepreneur in Residence, with over 20 years of experience in business strategy.



  • Bob Ratnarajah (CEO)

    Bob is an award-winning strategic finance practitioner, who has spent twenty years guiding businesses of all sizes.


    Bob’s expertise comes from the field of business analysis and accounting, and he can paint stories with data, using scorecards. He has worked in a diverse range of industries, from Virgin Mobile to Cochlear and the Australian Tax Office, and has built budgets from start-up to $500M.


    A plant-based thought leader, Bob also founded and nurtured a plant-based community called V Stars, with over 2500 members. He knows firsthand the hard and heartfelt work of plant-based business entrepreneurs.

    As a speaker and facilitator of industry events, Bob shares unique & motivational insights into the plant-based industry:

    • The five reasons people are moving in a plant-based direction. (World Vegfest, USA, 2012)
    • How businesses can adapt to the conscious consumer (Disruption in Food & Sustainability, Singapore, 2019)
    • How to preserve, adapt and grow new revenue streams with Covid-19 interruption.  (Online event series, 2020)
    • Accidental Vegan - The Drivers Accelerating a Plant-based World

  • Experts Network

    To grow your business to the next level, advisors are often needed to provide new insight. At PwP, we can introduce you to talented experts with commercial or industry experience, who are supporting the growth of purpose-led businesses.

  • Services

    Ready for Growth Diagnostic


    Report & Review (A$2500)

    • A propriety scorecard to identify your business growth readiness
    • Your business is assessed based on
    •  Purpose, People, Planet & Profit pillars - IP shared on positioning approaches. 
    • Your business is evaluated based on category and industry trends in your region & global.
    • For leadership teams & Founders. 
    • Three revenue/funding actions
    • Over 90% of businesses prioritise 
      new actions
    • An executive report & summary review

    Speaking & Facilitation


    Keynote: The Accidental Vegan - The Drivers Accelerating a Plant-based World

    • Audience: Food Industry | Disruptive Industries
    • Lessons can be applied to any industry
    • Interactive presentation sharing insights about the drivers causing the disruption in the food industry
    • Three ways businesses can evolve for the change
    • Q&A open forum
    • This keynote can be tailored for Boards &      C-Level to better understand your target markets.


    Strategic Business

    Growth Plan

    Stage 1: Strategic Business Plan - Consulting

    (8-12 weeks)

    • Ready-for-Growth Diagnostic
    • Apply start-up approaches to identify new revenue channels
    • Create a business growth plan summarised on a single go-to page
    • Business tools, videos & support on hand


    Stage 2: Implementation - Retainer

    (9 months optional)

    • Regular sessions to keep you on track with growth challenges 
    • Strategic experts are available for
      advice and guidance


    Business Events & Network

    Launching in 2023

    PWP Business Network

    • Dedicated network for purpose-led founders wanting to grow their plant-based business
    • Experts present the latest strategies to enable funding & business growth 
    • ANZ leading entrepreneurs share their experiences
    • An advocacy platform to address barriers to growing the plant-based economy 
    • A platform to connect 24/7 with other founders just like you 
    • Networking and collaboration opportunities 

    Magnify Program

    Group Business Growth Program

    Launching in 2022

    12 Weeks

    • For ambitious businesses with 5-10 staff
    • Address growing pains at ~500k - $1m PA
    • Bite-sized business growth modules & templates
    • Weekly group calls
    • Accountability and support 
    • Private platform to communicate
    • Deeper connections & collaboration opportunities with businesses like you
    • Risk free for 30 days




    2 - 12 months

    • Bob has been described as the 'Vegan Food Encyclopedia'
    • The plant-based and purpose-led business landscape is changing rapidly
    • If you are new to the category or looking to make a large investment, this is a must
    • Before launching or growing your business understand new funding avenues for growth. 
    • Save tens of thousands of dollars and hundreds of hours
  • Work With Us!

    1. Contact

    Schedule a call to discuss your business challenges.


    2. Discovery call

    Let’s discuss your needs, the business, and the next steps.

    3. Choose your service

    Join one of our proven programs to help you reach your goals.


    4. Expand your legacy

    Grow your business and impact, enjoying more quality time.


  • Praise

    We started working together right when COVID hit, Bob was flexible around our needs and has our interest as well as the business growth in mind.


    Bob is incredibly knowledgeable about the Plant-Based Industry and it has been really great to be able to bounce ideas and challenges off someone so involved in ‘our world’.

    To an ever-growing plant-based world.


    Brittany - The Vegan Dairy

    Sitting with Bob allowed me to step out of the everyday operation and step into a business mindset. Bob's Ready for Growth Diagnostic provided valuable insight as to how to monitor plant & purpose-based business and it brings in my personal success as well.

    Having worked in senior management roles, what impressed me the most was his experience and depth of industry knowledge.


    Adam - Buddha Bowl Cafe

    Going through Thrive With Purpose Pogram has ensured we have not made a decision based on emotion and avoided costly business mistakes.

    We highly recommend the TWP program for plant-based and purpose-based business’ because there could be new
    models to grow the businesses, models you hadn’t even thought about!


    Emma & Adam - I Should be Souvlaki

    In 2015, Bob co-ordinated efforts with the International Vegetarian Union to bring world leaders to Australia. He is extremely gifted in his ability to facilitate open and productive discussions, giving everyone a voice and ensuring that meaningful and united decisions are made. He has supported plant-based businesses for several years.


    Mark Berriman – Australian Veg Society

    Bob has been instrumental in bringing knowledge and expertise to vegan business owners looking to grow.


    His facilitation of group information sessions has provided my business with new directions and insights that are having a direct positive impact on growth and profitability.


    Nicole Mahler – Delicious Foods Australia

    With Bob, we became so laser focused. In a short time, we have progressed so far beyond our expectations.
    We have the right expertise on hand.


    Stephen & Joanne - The Compassionate Kitchen

  • Clients & Associates


    Our Guarantee & Transparency


    You are working with world-class experts who will support you fully and completely.

    Only a select few non-competing businesses are chosen for any services beyond Business Growth Accelerator.

    All information shared in our events adheres to Chatham House Rules.

    If at any time you are not satisfied with the outcome, we will find you the support you'll need.



  • Insights

    February 18, 2023 · ESG,alternate protein,Social Enterprises,Disruption,SDG
    November 18, 2022 · cellbased,cultivated,Roadblocks,alternate protein,SDG
    October 8, 2022 · poverty,food security,CSR,Shared Value,socent
    More Posts
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  • Acknowledging First Nations

    Purpose With Profit acknowledges the Darramuragal people of the Eora Nation as the traditional custodians of the land where we reside. Purpose With Profit acknowledges Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land we call Australia.
    We pay our respects to Aboriginal and Torres Strait Islander Elders past, present, and emerging.